MEET THE TEAM DRIVING JGROUP FORWARD

With over 15 years of experience in the Media & Advertising industry across the GCC and Levant, Elie Icho brings extensive expertise in media, digital advertising, commercial strategy, and strategic partnerships. Throughout his career, Elie has held senior roles across leading media and advertising organizations, building a strong understanding of the regional media landscape across both online and offline media. He has worked closely with brands, agencies, and media partners to drive business growth and deliver innovative advertising solutions. Today, Elie leads Promofix business in Kuwait, driving commercial growth, strategic partnerships, and the company’s media offering in the market. Under his leadership, Promofix represents leading global media and technology platforms including Google, TikTok, Channel Factory, and Blis, alongside a broader portfolio of innovative media solutions. His focus is on building strategic partnerships and delivering innovative, measurable advertising solutions that create value for brands and agencies in the Kuwaiti market.