Since 2003, Promofix has connected the world’s leading advertising platforms to the Middle East, North Africa and beyond. As JGroup’s digital advertising company, it gives global platforms a trusted route into the region — and gives advertisers a single regional partner for media buying, backed by local sales, training and hands-on account management.
Promofix represents the platforms that matter where it matters: Google’s official Ads sales representative in Oman, Bahrain, Qatar, Kuwait and Jordan, and a direct partner of Snapchat, Criteo and TikTok. It pairs that reach with FoxPush’s proprietary advertising technology — combining global demand with regional intelligence so brands scale with precision and measurable impact.
One partner. Global platforms, represented locally. Built in the region, for the region.
FoxPush is a global advertising technology company operating since 2016. It provides publishers, advertisers, and ad networks with a unified platform to plan, target, deliver, and measure digital campaigns across a product suite that spans native ads, lead generation, video, data solutions, and a proprietary DSP. Independent and privately owned, FoxPush develops its own technology in-house rather than reselling third-party solutions. Backed by JGroup since 2021, it operates as the group’s dedicated advertising technology arm.
Global World Media Services (GWMS) connects international media and advertising technologies with advertisers and publishers across the Middle East and North Africa. As the exclusive regional representative for companies such as Blis, TuneHub, and iHeart.
GWMS helps technology partners enter and scale in the region while giving advertisers access to specialist advertising solutions across location-based targeting, audio, gaming, and programmatic media.
The company also supports publishers through pricing, inventory management and monetisation services.
Optiview, a JGroup company, is the exclusive representative of Channel Factory in the MENA region, bringing industry-leading contextual intelligence and media optimization solutions to advertisers and agencies. Through Channel Factory’s AI-powered technology and managed services, Optiview helps brands enhance suitability and safety, improve campaign performance, and drive cost efficiencies across walled-garden platforms.
Powered by ViewIQ, a certified contextual intelligence platform that classifies content at the video level across 49 languages and more than 3.3 billion videos, Optiview enables advertisers to reach the right audiences while achieving their business objectives. As the only adtech partner with triple certification from Google and Meta, Channel Factory delivers a unique combination of innovation, expertise, and measurable results across the funnel.
Digimotive is a Dubai-based digital media partner that plans and runs campaigns for agencies and brands across MENA, operating since 2017. With offices in the UAE, Saudi Arabia and Jordan, it has managed over $200 million in advertising investment since then, reaching audiences across channels that include retail media, connected TV, social, programmatic and gaming.
Its advantage is access to inventory others cannot offer — such as exclusive Arabic connected-TV through WatchIt, a retail-media data pool spanning major regional retailers, and its own publisher network. Every campaign is backed by real-time reporting and performance measurement across delivery, attention and return on ad spend.
Founded in 2006, Promomedia is JGroup’s original business and the foundation of the group’s growth across media, advertising, and technology. The company operates an extensive network of billboards, and digital displays in high-traffic locations across the Middle East and Africa.
Promomedia delivers end-to-end outdoor advertising solutions, spanning creative production, installation, media planning, and campaign placement. As JGroup’s flagship outdoor advertising network, it connects brands with audiences through impactful, real-world environments, enabling high visibility and meaningful engagement across the region.
Contour Media is JGroup’s outdoor advertising company in the United Arab Emirates. It owns and operates large-format advertising sites across the country, including LED screens, hoardings, and street furniture in locations such as Sheikh Zayed Road, Dubai Marina, City Walk, JBR, DIFC and Al Khail, with further sites in Sharjah, Abu Dhabi, Al Ain and Ras Al Khaimah.
Where Promomedia covers the wider region, Contour Media is the group’s premium outdoor presence in the UAE market.
The Media Connector is JGroup’s Programmatic Digital Out-of-Home (PDOOH) media platform, providing advertisers with access to more than 4,000 digital screens across the UAE, Kuwait, Bahrain, Qatar, Saudi Arabia, Iraq, Jordan and Lebanon.
The platform enables brands to plan, buy and manage campaigns across a broad range of digital advertising environments, including retail, transit, lifestyle, entertainment and outdoor media.
By combining programmatic technology with regional inventory, The Media Connector helps advertisers deliver targeted, data-driven campaigns at scale.
AL MEDIA is JGroup’s media representation business for leading Arab media brands. It manages advertising sales, sponsorships and commercial partnerships for regional news and entertainment platforms, including Al Jadeed TV, HAWACOM TV and Waradana.
Through its portfolio of trusted broadcasters and publishers, AL MEDIA connects advertisers with established Arabic-speaking audiences, enabling brands to engage consumers through credible local media environments across the region.
Assada Production is JGroup’s content studio, producing original series and films for streaming platforms and regional television. It manages productions from concept to delivery, working with established talent, creative teams, and production facilities. Its work includes projects such as Girls Play, alongside a growing slate of original content developed for regional and international audiences.
As the group’s content arm, Assada complements JGroup’s advertising and media businesses through the creation of original programming.
Whether you’re a client, partner, or talent, JGroup creates opportunities to build the next generation of global media and technology solutions.
