About
Centrum, one of the world’s leading multivitamin brands, launched “Vitamin See” in the UAE as an immersive brand experience that transformed the invisible science behind vitamins into a tangible wellness experience.
While Centrum had created a distinctive immersive experience, the challenge for Promofix was to ensure the right audiences discovered it, understood its relevance, and were encouraged to visit during a limited activation window.
Results
1,345 verified dome visitors exposed to the campaign
0.46% CTR vs 0.25% benchmark
91–94% viewability rates
Tactics & ACHIEVEMENTS
+8.2pp ad recall lift
+8.2pp increase in awareness of the Vitamin See experience
+9.3pp increase in intent to visit the dome experience
