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With over 25 years of experience in the Media & Marketing industry across the Levant and GCC markets, Raffoul brings a wealth of expertise to The Media Connector. Holding a degree in Business Marketing and Management from the Lebanese American University, Raffoul has held pivotal roles in several top media and advertising agencies throughout his career. Raffoul began his journey at Initiative Media in Beirut, where he perfected his skills working across diverse industry sectors. His career then led him to Mediacom in Beirut, where he served as Media Director, overseeing the Media buying unit for Grey Worldwide in Levant, Libya, and Egypt. In 2006, Raffoul transitioned to Dubai, assuming the role of Head of Buying at PHD. Following this, he joined Tree Ad International as Regional Commercial Director, where he played a key role in launching Creative Outdoor Solutions, an innovative taxi advertising medium in Abu Dhabi.