MEET THE TEAM DRIVING JGROUP FORWARD

Bachir started his Advertising & Media career in Qatar in 2008 before returning to Lebanon in 2011. He held various roles at multinational agencies, managing major accounts across diverse industries and markets, while playing a strategic role in their growth and success. In 2022, he joined Promofix Qatar, the digital media services division of JGroup Holding, where he leads the Snapchat business across several markets. His focus is on driving growth, strengthening brands and agencies relationships, and developing strategic long-term partnerships with them.