MEET THE TEAM DRIVING JGROUP FORWARD

A graduate in Marketing from Paris, Habiba began her career at Coca-Cola France before holding key marketing positions across leading international groups, including KFC, Bel Group and Pernod Ricard. Throughout her career, she has gained extensive experience across international markets, particularly in Europe, North Africa and the Middle East. She later joined Avito – Adevinta Group as Chief Marketing Officer, where she led the company’s brand, marketing and digital performance strategy, contributing to strengthening its leadership in the Moroccan market. With over 20 years of experience in marketing, digital and business development, Habiba is currently General Manager of WMS Morocco, leading the Group’s operations and growth in the country. She oversees the development of strategic partnerships in the digital advertising industry with leading global platforms and adtech players, including TikTok, Channel Factory and Blis. In her current role, she contributes to expanding the Group’s footprint in Morocco while supporting the growth and transformation of the local digital advertising ecosystem.