MEET THE TEAM DRIVING JGROUP FORWARD

Sally Makarem is a senior media and ad-tech executive with extensive experience driving commercial growth and market expansion across the Middle East and North Africa. In her leadership role at Optiview, she leads commercial strategy and regional growth, with a focus on revenue acceleration, new market development and strategic partnerships with leading brands and agency groups. Sally has a strong track record in scaling businesses, developing high-performing teams and building long-term client relationships. She combines deep regional market knowledge with a pragmatic, relationship-driven approach to leadership and growth.