MEET THE TEAM DRIVING
JGROUP FORWARD
Taline Norikian
General Manager - TikTok
With over a decade of experience in media and advertising, Taline has built her career across some of the region’s leading media platforms. She began her journey with Zee Entertainment Enterprises in 2013 as Sales Manager before joining Promofix in 2019 to lead beIN SPORTS across the MENA region. Following strong commercial results during the FIFA World Cup across TV advertising and sponsorship, she went on to lead Promofix’s TikTok business across multiple markets, driving growth and developing strategic partnerships across the region.