MEET THE TEAM DRIVING JGROUP FORWARD

With extensive experience in the media, advertising, and digital marketing industry across the MENA region, Yara Hariz has built her career around commercial growth, strategic partnerships, and business development. Throughout her career, she has worked with leading media organizations, brands, agencies, and digital platforms, developing strong expertise in creating and growing commercially successful partnerships. Her experience spans traditional and digital media, giving her a broad understanding of the evolving advertising landscape and the transformation toward technology and performance-driven solutions. She has played a key role in developing new markets, building strategic client relationships, and introducing innovative advertising and digital solutions across the region. Currently serving as General Manager – KSA, Yara leads the business and commercial growth in Saudi Arabia, with a focus on market expansion, strategic partnerships, client development, and new business opportunities. Her approach combines strong regional market knowledge with a passion for building relationships and creating sustainable long-term growth.